Industries / Retail & Consumer
AI value creation for retail, consumer, and CPG
Growth, measurement, personalization, and governance across customer-facing AI and marketing operations. From retail media platforms to brand compliance at scale.
The challenges we address
Retail media monetization
Breaking through ad inventory ceilings and building new revenue streams without disrupting core commerce operations.
Personalization at scale
Delivering relevant experiences across millions of customers while maintaining brand consistency and data governance.
Marketing governance & compliance
Managing AI-generated content, brand standards, and regulatory requirements across markets and channels.
Measurement & attribution
Moving beyond last-click to incrementality-based measurement that justifies marketing spend to the CFO.
How we help
Retail Media & Personalization
Build and scale retail media platforms, recommendation engines, and personalization systems that drive measurable revenue.
Marketing Governance
AI-enabled brand governance, content compliance, and reporting standards across markets and brands.
Customer Ops & Contact Center
Agent copilots, conversation intelligence, and workflow automation for customer-facing operations.
Measurement & Attribution
Marketing mix modeling, geo-lift experiments, and incrementality frameworks that connect spend to outcomes.
Relevant experience
Privacy-Ready
Cookie-Less Attribution via Experimentation
Replaced fragile multi-touch attribution with experimental design and causal inference for measurement standards that remain valid as tracking signals degrade.
$30M+ Impact
Marketing Analytics Operating Model + In-House MMM
Reallocated $10M+ marketing investment to higher-performing areas and saved $20M+ vs prior year—bringing MMM in-house with governance for budget moves.
