Global Digital Reporting Standards + AI Brand Governance at Scale

Challenge

Without shared measurement standards, global teams can't compare performance, prioritize investments, or scale AI safely. The organization needed a consistent reporting framework and a way to roll out AI capabilities (like chatbots) that protected brand standards while still working across diverse local markets and operating models.

What we did

• Standardized reporting across thousands of previously untracked digital experiences to create consistent visibility.
• Built AI tools and processes to support brand governance—reducing duplication and lowering brand risk.
• Aligned regional leadership through a coalition model to drive adoption (rather than imposing mandates).
• Supported change management for AI-powered chatbot deployment, including reusable templates that accelerated rollout.

Results

• Reported approximately ~$4M in savings from reusable chatbot templates.
• Expanded standardization to ~90 markets and ~1,500 brands.

Strategic impact

This created a scalable operating model for measurement and governed AI enablement. By standardizing reporting and deploying reusable templates, teams could move faster with less risk—while leadership gained transparency required to allocate investment and enforce brand standards globally.

Optics + governance

• Balanced global governance with local autonomy: standards + templates, not one-size-fits-all enforcement.
• Brand-risk aware rollout: governance patterns supported consistent customer experiences.
• Change management designed for adoption across regions (avoiding 'HQ imposed this' backlash).