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C-Suite Intelligence with Joe Sutherland™
➡️ Monthly insights on managing our businesses, and ourselves, through today’s rapid technological innovation, economic uncertainty, and cultural change.
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Bi-weekly deep dives with leading executives and luminaries on the good, bad, and ugly of tech.
Grow your business, invest wisely, and mitigate risk with nationally recognized expertise that cuts through ambiguity
In this volatile era of rapid technological innovation, economic uncertainty, and societal change, leaders who can cut through the noise to profitably deliver on the astonishing value of data, analytics, and artificial intelligence will build a lasting competitive advantage.
At J.L. Sutherland & Associates, I leverage for your benefit decades of experience working with private investors and Fortune 500 companies to:
- Enable rapid, effective decisions that cut through uncertainty in the new AI-empowered economy
- Reinterpret strategic advantages and reveal blind spots that your vendors and consultants won’t flag
- Dramatically improve profitability with commercially published methodologies tailored to your organization
- Mitigate catastrophic strategic, legal, and regulatory risks associated with rapidly evolving technologies
- Invigorate and inspire a spirit of innovation in your leaders, by transferring “tech giant” insights to them
- Raise capital through credible and trusted expertise
- Build the skills and processes you need to insure your business and operating models against competition

Leading tech, data, and analytics expertise
Joe Sutherland
With a career spanning the Dow Jones 30, The White House, and our nation's top universities, Dr. Joe Sutherland has attracted clients such as Canva, Goldman Sachs, GlaxoSmithKline, Cisco, Coca-Cola, The Conference Board, and Fulcrum Equity Partners.
Leading Expert in Technology, Setting a National Direction for Artificial Intelligence
Sutherland founded Emory University’s Center for AI Learning. He is the principal investigator of the university’s branch of the U.S. AI Safety Institute, established by President Joe Biden’s executive order to lead the U.S. policy agenda for artificial intelligence.
Trusted and Effective Voice on Transformation, as Author and Keynote Speaker
His work has been widely published in popular and academic presses. His book, Analytics the Right Way: A Business Leader’s Guide to Putting Data to Productive Use (2025, Wiley) summarizes the approach he recommends for most organizations ready to systematically transform their operations.
Experienced Technology Executive and Startup Founder, Who Will Tell You Like it Is
His professional background includes executive roles at Amazon and Cisco, public service at The White House, and as CEO of an AI company that was acquired. He’s seen the good, the bad, and the ugly, and he uses that experience to your advantage.
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What Our Clients Think
Analytics the Right Way changed my way of thinking as a CEO and in life in general.
Heather Greene
The session at our annual portfolio company leaders retreat was exceptional—undoubtedly the most engaging and informative of the conference. Our portfolio companies are eager to collaborate further, inspired by the insights shared.
Chad Hooker
Joe’s work at Mentor Collective was critical to the company’s organizational success. Our consultation with him led to the creation of a new sales and success measurement process that prioritized customer impact over vanity metrics and built new abilities on our team, including designing randomized-control trials, organizing data, and conducting statistical analysis. The results of these studies, which demonstrated the efficacy of the company’s student retention interventions, enabled the company to secure $21M in series A funding. Furthermore, Dr. Joe and his work were cited by name in the subsequent TechCrunch article announcing the successful fundraising round. His work directly influenced the success of our sales organization, designing a system to regularly close six-figure deals.